Sunday, February 26, 2006

SRK to endorse Compaq

Compaq Presario will rope in actor Shah Rukh Khan as brand ambassador endorsing the computer brand on Monday. The campaign is part of the marketing blitzkreig that HP has planned from March 1.

Though the Bollywood Badshah may not have endorsed any technology product earlier, off-the-screen Khan is said to be a tech-savvy person.

Incidentally, he has acted in movies which have made use of the "Blue Screen" effect (especially the song "Suraj Hua Madhyam" from the film "Kabhi Khushi Kabhi Gam") and the more recent "Paheli" wherein Khan had to enact a double role -- one of them being a lovable and romantic ghost.

He was also convincing as a NASA scientist in "Swades" who ultimately gives up his plush job to return to his roots in a remote Indian village and, of course, his love.

Hewlett Packard (HP) has chosen Shah Rukh Khan as he seems the most-loved icon in Indian movies and appeals to the heart of the youth and consumers all over the country.


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