Friday, August 04, 2006

SRK to promote TAG Heuer in Don

Shahrukh Khan, the brand ambassador of the luxury watch brand, TAG Heur will be advertising for the latest model of the brand, Monaco 69 in his much anticipated forthcoming film, Don. The brand has unveiled a limited edition of Monaco 69 Shah Rukh Khan watch. In October, when the film releases, only 100 pieces of the watch will be launched. And not surprisingly, all the watches will bear superstar SRK’s signature.

The superstar will not only make it a point to flash and flip it stylishly in the movie. But also thanks to the super cool accessory, he also saves the day with it. Being creative in nature, Shahrukh Khan also been involved with the design of this limited series watch.

Like Hollywood, in-film advertising spells big bucks in Bollywood too and the industry expects to garner more than Rs. 150 crore from in-film branding by the end of this fiscal. Earlier, the entire look of Madhur Bhandarkar’s Corporate has been custom designed by Allen Solly. So far the biggest hit of the year, Krrish, also implants a lot of in-film advertising. Priyanka Chopra happily munching Lay’s chips with her journo friend, Hrithik Roshan wears John Player’s shirts, talks about the benefits of health drink Bourn-vita, and promotes Singapore’s tourist sites extensively.


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